Privacy Policy

EasyLink Intelligent Lighting Technology (Shenzhen) Co., Ltd. (hereinafter referred to as "EasyLink," "we," "us," or "our") operates the website elkble.com (hereinafter referred to as the "Site"). We take the protection of your privacy and personal information seriously. This Privacy Policy explains how we collect, use, store, and protect personal information obtained through this website when you browse our LED lighting solutions, submit inquiry forms, or engage in business communications with us.

By using this Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our Site.

1. Information We Collect

When you visit our website, submit an inquiry form, or establish a business relationship with us, we may collect the following categories of information:

Personal Identifying Information: When you fill out our contact form or send us an email, we collect information you voluntarily provide, including your name, email address, phone number, company name, and the content of your inquiry message. This information is necessary to respond to your business inquiries about our LED lighting solutions.

Technical Information: When you browse our Site, we automatically collect certain technical data including your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and time spent on each page. This data is collected through server logs and analytics tools.

Cookie and Tracking Information: We use cookies and similar tracking technologies to analyze website traffic patterns and improve your browsing experience. See Section 6 (Cookie Policy) below for detailed information about our cookie practices.

We collect personal information only within the scope that is lawful, legitimate, and necessary for our business purposes, and will not collect information unrelated to our services.

2. How We Use Your Information

The information we collect is used for the following purposes:

• Responding to your inquiries and business requests about our LED lighting products and solutions
• Providing you with product specifications, pricing quotes, and technical documentation you have requested
• Improving our website content, navigation, and user experience based on aggregated usage analytics
• Sending product updates, new solution announcements, and service notifications (only with your explicit consent and with an option to unsubscribe at any time)
• Fulfilling obligations required by applicable laws and regulations
• Preventing fraud and ensuring the security of our website and services

3. Information Protection and Security

We employ industry-standard security measures to protect your personal information, including but not limited to:

• TLS/SSL encryption technology to protect data during transmission between your browser and our servers
• Strict internal data access controls limiting personal information access to authorized personnel only
• Regular security assessments and vulnerability scanning of our web infrastructure
• Employee data security training and confidentiality agreements
• Secure data storage with appropriate backup and recovery procedures

While we implement reasonable security measures to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data but are committed to protecting it to the best of our ability using commercially reasonable practices.

4. Information Sharing and Disclosure

We will not sell, trade, or rent your personal information to third parties. We may share your information only under the following limited circumstances:

• With your explicit consent: When you have given us clear permission to share specific information for a stated purpose.
• For service fulfillment: With trusted third-party service providers who assist us in operating our website, conducting business, or servicing you (e.g., web hosting providers, email service providers), provided these parties agree to keep your information confidential.
• Legal requirements: When required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

5. Google Advertising and Consent Management

This website utilizes advertising services provided by Google LLC, including Google AdSense, Ad Manager, and AdMob. We manage privacy options and user consent through Google's "Privacy & Messages" feature.

• Google's Consent Management Platform (CMP Identifier: 300) participates in the IAB Europe Transparency and Consent Framework. This website complies with relevant legal provisions and the requirements of this framework ("IAB Requirements"), ensuring the proper use of the aforementioned functionality and user personal data.
• Should any configuration fail to meet IAB Requirements, Google may cease displaying privacy consent prompts to users in the European Economic Area (EEA) and the United Kingdom. This website will promptly make adjustments to ensure compliance.
• This website fully respects the privacy choices users make through the aforementioned consent features and strictly processes personal information in accordance with user decisions.
• Google may use cookies and similar technologies to serve ads based on a user's prior visits to this website or other websites. Users can opt out of personalized advertising by visiting Google Ad Settings.

6. Cookie Policy

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Essential cookies: Enable core website functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies.
• Analytics cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our site content and structure.
• Advertising cookies: Used by Google AdSense to deliver relevant advertisements and to track ad performance. These cookies may collect information about your browsing habits across different websites.
• Preference cookies: Remember your settings and preferences (such as language) to provide a more personalized experience on return visits.

You can manage or delete cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Refer to your browser's help documentation for instructions on managing cookie preferences.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Contact form submissions are retained for up to 3 years after the last interaction. Technical log data is retained for up to 12 months. Cookie data is retained according to the expiration periods of each cookie type.

8. Your Rights

Under applicable data protection laws (including GDPR for EU/EEA residents and relevant Chinese data protection regulations), you may have the following rights:

• Right of Access: Request to view the personal information we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Erasure: Request deletion of your personal information under specific circumstances.
• Right to Restrict Processing: Request that we limit how we use your personal information.
• Right to Data Portability: Request a copy of your personal information in a structured, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at the email address provided below. We will respond to your request within 30 days.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 16, we will take steps to delete such information promptly.

10. International Data Transfers

As EasyLink is based in Shenzhen, China, your information may be transferred to and processed in China. By using our Site and providing your information, you consent to this transfer. We ensure that appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically. For significant changes, we will endeavor to provide notice through a prominent announcement on our website.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: ruikun.fu@newwavex.com.cn
• Address: 2nd-4th Floors, Huashui Building, Bao'an District, Shenzhen City, Guangdong Province, China
• Phone: +86 188-1073-9826